All Products

Award winning, cult favorite temporary spray immediately covers gray roots in seconds. Waterproof, transfer‐proof, gray‐proof. Five buildable shades designed by Rita to work across every hair color. Color that sprays. Color that stays. Formulated without Paraben & Ammonia.

Step 2 of Rita's True Color Revolution. Extends salon shade with color-reviving brilliance in a bottle. A lightweight shower foam that adds back color and transcendent shine. Formulated without Sulfate, Sodium Chloride & Paraben.

Step 1 of Rita's True Color Revolution. Infused with botanical ingredients that refresh and protect color while locking in shade. Rich, luxurious lather cleans completely without stripping. Formulated without Sulfate, Sodium Chloride & Paraben.

Step 3 of Rita's True Color Revolution. Unique, weightless and ultra-hydrating conditioning for those who indulge in color. Designed with multi-­tier protection to keep hair luxurious and not a product of its environment. Formulated without Sulfate, Sodium Chloride & Paraben.

Damage detox for fragile hair. Repairs strands from the inside out with breakthrough technology and botanical ingredients. Restore locks while fighting the color fade. Formulated without Sulfate, Sodium Chloride & Paraben.

Our highly coveted Conditioner now in Travel Size! Designed with multi-­tier protection to keep hair luxurious and not a product of its environment. Formulated without Sulfate, Sodium Chloride & Paraben.

Rita's powerful multi-tasking Smoothing Crème tames frizz while protecting hair against heat, humidity and color fade.

Rita's luxurious, flexible hold Curl Crème instantly boosts and defines the shape of your curls while shea butter and avocado oil hydrate, detangle and control frizz.

A weightless volumizing spray with a rice amino acid blend that penetrates the hair shaft to lift and swell each strand from within.

Our highly coveted Shampoo now available in Travel Size! Infused with botanical ingredients that refresh and protect color while locking in shade. Rich, luxurious lather cleans completely without stripping. Sulfate, Sodium Chloride & Paraben Free.