Step 1 of Rita's True Color Revolution. Infused with botanical ingredients that refresh and protect color while locking in shade. Rich, luxurious lather cleans completely without stripping. Formulated without Sulfate, Sodium Chloride & Paraben.
Step 2 of Rita's True Color Revolution. Extends salon shade with color-reviving brilliance in a bottle. A lightweight shower foam that adds back color and transcendent shine. Formulated without Sulfate, Sodium Chloride & Paraben.
The newest addition to the Root Concealer family. Masks fast-growing grays around hairline and define eyebrows. Formulated without Ammonia and peroxide.
Award winning, cult favorite temporary spray immediately covers gray roots in seconds. Waterproof, transfer‐proof, gray‐proof. Five buildable shades designed by Rita to work across every hair color. Color that sprays. Color that stays. Formulated without Paraben & Ammonia.
The sealing and strengthening split end serum that mends color damage now while preventing future breakage. Split up with split ends. Formulated without Sulfate, Sodium Chloride & Paraben.
Damage detox for fragile hair. Repairs strands from the inside out with breakthrough technology and botanical ingredients. Restore locks while fighting the color fade. Formulated without Sulfate, Sodium Chloride & Paraben.
A dry, weightless mist that locks in color and style, blocks out humidity and UV rays, and protects from premature color fading.
Forget what you know about oil. Rita's lightweight transformative formula starts as a balm and melts into a luxurious liquid oil from the heat of your fingers.
Rita's luxurious, flexible hold Curl Crème instantly boosts and defines the shape of your curls while shea butter and avocado oil hydrate, detangle and control frizz.
Rita's powerful multi-tasking Smoothing Crème tames frizz while protecting hair against heat, humidity and color fade.
Our highly coveted Conditioner now in Travel Size! Designed with multi-tier protection to keep hair luxurious and not a product of its environment. Formulated without Sulfate, Sodium Chloride & Paraben.