True Color Shampoo
$ 26.00 size: 8.5 oz / 250ml
True Color Shampoo
$ 26.00 size: 8.5 oz / 250ml
Description
Reinventing how to wash in 3 unrivaled steps. Step 1 in Rita's True Color Revolution. Specially designed for color treated hair, this rich-lathering shampoo gently yet effectively protects hues. Infused with botanical surfactants, it cleans and removes build up without stripping color. Rice proteins and Moringa Seed Extract leave hair squeaky clean and nourished. No build-up, so hair feels weightless.
SAFE FOR ALL HAIR TYPES AND TEXTURES. THE TRUE COLOR COLLECTION IS FORMULATED WITHOUT SULFATE, SODIUM CHLORIDE AND PARABEN.

2016 Beauty Awards Winner
2016 Boss Chicas Winner
Key Ingredients
The True Color System
How To Use
Step 1 in Rita's True Color Revolution. Lather. Rinse. Repeat if necessary. Recommends following shampoo with True Color Ultimate Shine Gloss and True Color Conditioner for the truest color and healthiest hair.
From the Experts
"Rita's gentle color-protecting shampoo keeps my coverup in tact, plus it smells so good."

"Love your dye job, but hate the fact that it fades over time? Leave it to celebrity colorist Rita Hazan to find the fix."

"Rita Hazan’s True Color shampoo prevents fading, keeping grays undercover and preserving the auburn, blonde, and mocha hues we definitely weren’t born with."
