Step 1 in Rita's True Color Revolution. Specially designed for color treated hair, this rich-lathering shampoo gently yet effectively protects hues. Infused with botanical surfactants, it cleans and removes build up without stripping color. Rice proteins and Moringa Seed Extract leave hair squeaky clean and nourished. No build-up, so hair feels weightless. 

Safe for all hair types. Sulfate, Sodium Chloride & Paraben Free. 

8.5 oz / 250ml

DIRECTIONS
Lather. Rinse. Repeat if necessary. 

RITA RECOMMENDS
Follow with True Color Ultimate Shine Gloss and True Color Conditioner for the truest color and healthiest hair.

Botanical Surfactants – coconut, corn and vegetable derived cleansers remove dirt without stripping

Proprietary UV Protection Complex – Rice proteins, green pea extract and flax extracts protect color depletion and oxidative damage from UV rays

Rice Bran Oil & Shea Butter - Humectants moisturize and add shine while removing product build up

Moringa Seed Extract: Antioxidant protection from drying, damaging and color-­‐ fadingWater (Aqua), Sodium Cocoyl

Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, PEG-7 Glyceryl Cocoate, Dimethicone, Acrylates Copolymer, Decyl Glucoside, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Lauroyl Lactylate, Glycerin, Dimethiconol, Amodimethicone, Cyclopentasiloxane, Cocoglucosides Hydroxypropyltrimonium Chloride, Glycol Distearate, Fragrance (Parfum), Palmitamidopropyltrimonium Chloride, Propanediol, Silicone Quaternium-22, Propylene Glycol, Divinyldimethicone/Dimethicone Copolymer, Panthenol, Polyglyceryl-3 Laurate, Polyquaternium-7, Laureth-23, Oryza Sativa (Rice) Bran Oil, Laureth-4, Oryza Sativa (Rice) Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Camellia Oleifera Seed Oil, Moringa Pterygosperma Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Trideceth-12, Rice Oil Glycereth-8 Esters, Shea Butter Glycereth-8 Esters, Quaternium-95, C12-13 Pareth-23, C12-13 Pareth-3, Cystine Bis-PG-Propyl Silanetriol, Dipropylene Glycol, Polyglyceryl-3 Caprate, Hydrolyzed Keratin, Keratin, Citrus Junos Peel Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Oryza Sativa (Rice) Seed Protein, Cetrimonium Chloride, Phytic Acid, Guar Hydroxypropyltrimonium Chloride, PEG-150 Distearate, Citric Acid, Disodium EDTA, Potassium Hydroxide, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Methylisothiazolinone, Benzyl Salicylate, Hexyl Cinnamal, Limonene