True Color Shampoo
Free Gift

$ 26.00 size: 8.5 oz / 250ml

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True Color Shampoo

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True Color Shampoo
Free Gift

$ 26.00 size: 8.5 oz / 250ml

Description

Reinventing how to wash in 3 unrivaled steps. Step 1 in Rita's True Color Revolution. Specially designed for color treated hair, this rich-lathering shampoo gently yet effectively protects hues. Infused with botanical surfactants, it cleans and removes build up without stripping color. Rice proteins and Moringa Seed Extract leave hair squeaky clean and nourished. No build-up, so hair feels weightless. 

SAFE FOR ALL HAIR TYPES. THE TRUE COLOR COLLECTION IS SULFATE, SODIUM CHLORIDE AND PARABEN FREE.

 

Awards

2016 Beauty Awards Winner

2016 Boss Chicas Winner

Key Ingredients

The True Color System

How To Use

Step 1 in Rita's True Color Revolution. Lather. Rinse. Repeat if necessary. Recommends following shampoo with True Color Ultimate Shine Gloss and True Color Conditioner for the truest color and healthiest hair.

From the Experts

"Rita's gentle color-protecting shampoo keeps my coverup in tact, plus it smells so good."

"Love your dye job, but hate the fact that it fades over time? Leave it to celebrity colorist Rita Hazan to find the fix."

"Rita Hazan’s True Color shampoo prevents fading, keeping grays undercover and preserving the auburn, blonde, and mocha hues we definitely weren’t born with."

Customer Reviews

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Available on 2/8/2019 until 2/14/2019. Excludes Gift Cards, Packettes, and Instant Fix Kit

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"Specially designed for color treated hair, this rich-lathering shampoo gently yet effectively protects hues. Infused with botanical surfactants, it cleans and removes build up without stripping color."

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"This color reviving gloss illuminates and brightens all blonde hues including highlights while intensifying shine. A mess‐free shower gloss designed to extend and enhance brand new shade."

True Color Conditioner

"Specially designed for color treated hair, this color-protecting conditioner richly hydrates without weighing hair down."