TRUE COLOR

Reinvent how you wash
3 Unrivaled Steps

If you are spending the time getting your hair professionally colored, you want the color you leave the salon with to last. The key to maintaining color isn’t skipping shampoos. Its using a gloss between the shampoo and conditioner steps to put pigment back into strands.

Rita Recommends

People wash their hair wrong – they use dry shampoo – you have to wash your hair. Just like you have a regimen for your skin, you need one for your hair.

True Color Shampoo

Luxuriant. Weightless. Brilliant.

True Color Ultimate Shine Gloss

Vibrant. Revitalizing. Illuminating.

True Color Conditioner

Enriching. Restorative. Fade Defiant.

True Color Shampoo - Travel size

Unique. Weightless. Ultra-hydrating.

True Color Conditioner - Travel Size

Enriching. Restorative. Fade Defiant.

Keep Color Vibrant

The first step into a color revolution. True Color Shampoo is a gentle yet effective cleanser for colored manes. Infused with botanical surfactants, it cleans and removes buildup without stripping color.

The second step into a color revolution. True Color Ultimate Shine Gloss extends salon color in your own shower. A lightweight foam that revives color, boosts shine, and maximizes hair vitality.

The third step into a color revolution. True Color Conditioner provides ultra-hydrating conditioning for color-damaged hair. Designed with multi-tier protection to keep hair healthy and protected.

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