Reinvent how you wash
3 Unrivaled Steps
If you are spending the time getting your hair professionally colored, you want the color you leave the salon with to last. The key to maintaining color isn’t skipping shampoos. Its using a gloss between the shampoo and conditioner steps to put pigment back into strands.
People wash their hair wrong – they use dry shampoo – you have to wash your hair. Just like you have a regimen for your skin, you need one for your hair.
Step 1 of Rita's True Color Revolution. Infused with botanical ingredients that refresh and protect color while locking in shade. Rich, luxurious lather cleans completely without stripping. Sulfate, Sodium Chloride & Paraben Free.
Step 2 of Rita's True Color Revolution. Extends salon shade with color-reviving brilliance in a bottle. A lightweight shower foam that adds back color and transcendent shine. Sulfate, Sodium Chloride & Paraben Free.
Keep Color Vibrant
The first step into a color revolution. True Color Shampoo is a gentle yet effective cleanser for colored manes. Infused with botanical surfactants, it cleans and removes buildup without stripping color.
The second step into a color revolution. True Color Ultimate Shine Gloss extends salon color in your own shower. A lightweight foam that revives color, boosts shine, and maximizes hair vitality.
The third step into a color revolution. True Color Conditioner provides ultra-hydrating conditioning for color-damaged hair. Designed with multi-tier protection to keep hair healthy and protected.